Demand Civil | Fresh Digital Proposal

01 · The Opportunity

A solid start, held back by its structure

Demand Civil delivers bulk earthworks, land development and subdivision works, roadworks, stormwater drainage, ground preparation, land clearing and excavated material disposal across Brisbane, South East Queensland and beyond. The website already has a page for most of that work, and some of those pages rank very well. The problem is how the pages are organised, and what is missing.

What works

Focused Brisbane pages rank

Almost every page-one result comes from a page built around one service in Brisbane, such as ground preparation, excavated material disposal and road construction. The approach works.

What does not

Pages competing with each other

Most services have two or three pages chasing the same searches, so Google splits the signals and none of them wins the main term.

What is missing

Services and suburbs with no page

Water and sewer, plant hire, pavement and cut and fill have no page at all, and the 14 suburb pages do not rank for their own suburb.

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No rebuild needed. Unlike many sites we review, yours does not need replacing. The work is merging pages, redirecting the duplicates, building the missing service pages and giving the suburb pages real local content, all inside the monthly SEO retainer.

02 · What We Found

Strong on the details. Weak on the big searches.

We tracked 148 searches on 15 October 2026 from Brisbane, covering every civil service you offer, plant hire, water and sewer infrastructure, and the suburbs and regions you work in. You are on page one for 18 and in the top 100 for 63. The wins are on specific searches; the high-volume searches that bring the most enquiries are where the ground is still to be made.

18 of 148

searches on page one, including 5 at #1

#39

for civil contractors Brisbane, the search that matters most

85 of 148

searches where Google shows no page of yours in the top 100

0 of 14

suburb pages ranking for their own suburb

GroupSearchesWhere you stand

Your best positions9land development contractors brisbane #1subgrade preparation contractors brisbane #1excavated material transport brisbane #1excavation waste management brisbane #1land development contractors queensland #1roadworks contractors brisbane #2construction site preparation contractors brisbane #2site preparation contractors brisbane #3construction spoil disposal brisbane #3

Close to page one13At #11 to 20, the quickest wins: underground drainage contractors brisbane #13 civil construction contractors brisbane #14 residential subdivision contractors brisbane #14 site clearing contractors brisbane #20

The big searches10civil contractors brisbane #39 civil works contractors brisbane #35 earthworks contractors brisbane #34 bulk earthworks contractors brisbane #36 subdivision contractors brisbane #55. Not in the top 100: bulk earthworks brisbane land clearing contractors brisbane stormwater drainage brisbane civil engineering contractors brisbane commercial civil contractors brisbane

Water, sewer & pipelines12Only wastewater drainage contractors queensland #16 in the top 100. Not in the top 100: water and sewer construction contractors brisbane sewer pipeline contractors brisbane civil pipework contractors brisbane culvert installation contractors queensland

Plant & wet hire90 in the top 100, including wet hire excavators brisbane civil plant hire brisbane earthmoving equipment wet hire brisbane

Pavement, cut & fill110 in the top 100, including pavement construction contractors brisbane road base preparation brisbane cut and fill contractors brisbane land levelling contractors brisbane

Suburbs & regions15Only civil contractors geebung #4 and civil contractors ipswich #36, both from the homepage. Not in the top 100: civil contractors logan caboolture chermside aspley redcliffe virginia, south east queensland and the Northern Territory

Source: ranking report for demandcivil.com.au dated 15 October 2026, Google.com, Brisbane, Queensland, Australia, English. All 148 rows parsed and reconciled to the report's own summary panel (5 at #1, 4 at #2 to 3, 9 at #4 to 10, 13 at #11 to 20, 32 at #21 to 100, 85 at 101+). Groups overlap where a search fits more than one.

⚠ Why the big searches are being missed

Facts from your website and sitemap, checked 15 October 2026

✕
Two or three pages for most services. Roadworks, stormwater, ground preparation, bulk earthworks and excavated material each have a menu page and a separate Brisbane page. Earthworks has three pages, and subdivision and land development have three. They compete for the same searches.
✕
The menu links to the weaker pages. The Services menu points to /roadworks/, /stormwater-drainage/ and similar, while the Brisbane pages that actually rank are not in the menu at all.
✕
The wrong pages are ranking. "Civil construction contractors Brisbane" is answered by your Contact page, and "subdivision contractors Brisbane" by the homepage, even though dedicated pages exist.
✕
The homepage does not target "civil contractors Brisbane". Its main heading is "Building Queensland's Infrastructure with Expertise", which names no service and no location.
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Suburb pages are templates. The Logan page is around 450 words with the suburb name swapped in, Brisbane image descriptions and a repeated FAQ. None of the 14 suburb pages ranks for its own suburb.
✕
Trust signals look unfinished. The homepage shows "0 Y+" experience and four progress bars at 0%, the written address (Virginia 4014) does not match the map (Geebung 4034), and there are no projects, testimonials or licence details.

Website: homepage, location page, Logan page, road construction page and the page sitemap (43 pages) read 15 October 2026.

03 · The Money Terms

The searches that bring in the work

Not every search is worth the same. Money terms are the searches a developer, builder or council officer types when they are ready to hire: civil contractors, earthworks contractors, subdivision contractors. 45 of the 148 searches in the report are money terms for work Demand Civil does. You are on page one for 3 of them. Your #1 positions are real, but they sit on more specific searches; the searches that bring in tenders are where the ground is still to be made.

3 of 45

money terms on page one: land development, roadworks and site preparation

0 of 10

"hire a civil contractor" searches on page one. Best is #14, and that is your Contact page

6 of 45

in the top 20, close enough to move in the first months

26 of 45

money terms with no page of yours in the top 100

Money term groupWhere you standWhat it needs

1. Hire a civil contractor10 searches · 0 on page one · 4 in top 100civil contractors brisbane #39 civil construction contractors brisbane #14 civil construction companies brisbane #40 civil works contractors brisbane #35 civil engineering contractors brisbane 101+ commercial civil contractors brisbane 101+ civil contractors south east queensland 101+The homepage rebuilt as your civil contractors Brisbane page, so the Contact page stops answering for it

2. Core civil services16 searches · 3 on page one · 12 in top 100land development contractors brisbane #1 roadworks contractors brisbane #2 site preparation contractors brisbane #3 earthmoving contractors brisbane #23 road construction contractors brisbane #25 earthworks contractors brisbane #34 bulk earthworks contractors brisbane #36 subdivision contractors brisbane #55 stormwater drainage contractors brisbane #72 bulk earthworks brisbane 101+ land clearing contractors brisbane 101+One strong page per service (section 04), so earthworks, bulk earthworks and stormwater stop splitting their rankings

3. Developer & subdivision work6 searches · 0 on page one · 3 in top 100residential subdivision contractors brisbane #14 subdivision civil works brisbane #36 commercial subdivision contractors brisbane #76 civil works for property developers brisbane 101+ civil contractors for residential developments brisbane 101+A subdivision page written for developers, backed by your completed estates and stages

4. Specialist works8 searches · 0 in top 100water and sewer construction contractors brisbane sewer pipeline contractors brisbane civil pipework contractors brisbane pavement construction contractors brisbane cut and fill contractors brisbane excavation and fill contractors brisbaneNew pages for water and sewer, pavement, and cut and fill

5. Plant & wet hire5 searches · 0 in top 100wet hire excavators brisbane civil plant hire brisbane earthmoving equipment wet hire brisbane wet hire equipment brisbaneA wet hire page, if hire is work you want

Money terms: searches in the 15 October report where the person is looking to hire a contractor or company for work Demand Civil does, in Brisbane, Queensland or South East Queensland. 45 of the 148 searches. Ordered by the typical value of the work. Search volumes and click values for each term are measured in Google Keyword Planner in month 1 and used to set the order of work.

04 · The Structure Fix

One strong page per service

We keep the page that already ranks for each service, merge the best content from the others into it, redirect the duplicates so no ranking is lost, and put the winner in your menu. Then we add the pages for the work you do that has no page today.

ServicePages competing todayBecomes

Roadworks#2 roadworks contractors/roadworks/ /road-construction-contractors-brisbane/One roadworks page, the Brisbane one kept

Stormwater drainage#13 underground drainage/stormwater-drainage/ /stormwater-drainage-contractors-brisbane/One stormwater page

Ground preparation#1 subgrade preparation/ground-preparation/ /ground-preparation-contractors-brisbane/One ground preparation page

Bulk earthworks#36 bulk earthworks contractors/bulk-earthworks/ /bulk-earthworks-brisbane/One bulk earthworks page

Earthworks & earthmoving#34 earthworks contractors/earthworks-services-brisbane/ /earthworks-contractors-brisbane/ /earthmoving-contractors-brisbane/One earthworks page

Subdivision & land development#1 land development contractors/land-development-and-subdivision-works/ /subdivision-contractors-brisbane/ /land-development-contractors-brisbane/Land development and subdivision pages, each with a clear job

Excavated material#1 excavated material transport/disposal-of-excavated-materials/ /excavated-material-disposal-brisbane/One excavated material page

Civil construction#39 civil contractors Brisbanehomepage /civil-construction-brisbane/ /civil-construction-company-brisbane/ /civil-construction-landing-page/The homepage, rewritten for civil contractors Brisbane

New service pages

Gaps

Work you do, or could win, with no page for Google to rank today. We confirm each one with you before writing it.

→

Water, sewer & pipelines: 12 searches, one in the top 100.

→

Plant & wet hire: 9 searches, none in the top 100.

→

Pavement & road base: 5 searches, none in the top 100.

→

Cut & fill, fill import and export: 6 searches, none in the top 100.

→

Demolition: the page exists but is not in your menu.

→

Projects: a page for your completed jobs, the proof every civil buyer looks for.

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Suburb pages that earn their place

Local

Fewer, better suburb pages, written from your real work in each area.

→

Local projects with scope and photos, not three lines of generic text.

→

Local detail: council requirements, growth corridors and the estates you work in.

→

Linked to services, so each suburb page passes strength to the work it describes.

→

Region pages for South East Queensland and, if you want that work, the Northern Territory.

⚠ What we need from you

Your completed projects. Location, scope, client type and photos for recent jobs, so service and suburb pages have real proof.
Your licences, insurances and years in business, to replace the "0 Y+" and 0% placeholders with real numbers.
Your correct address: Virginia or Geebung, so the site, the map and your Google profile all match.
Which services you want to grow, including whether water and sewer, plant hire and Northern Territory work are on the table.

05 · Be The Answer

SEO, your Google profile and AI search

Once the structure is fixed, the monthly work does three jobs: lifts the big civil and earthworks searches onto page one, keeps your Google Business Profile working for the map results, and makes sure that when a developer asks Google, ChatGPT or Gemini who does civil works in Brisbane, the answer can include you.

✓

Quick wins first: the 13 searches at #11 to 20 pushed onto page one, starting with civil construction contractors Brisbane.

✓

Head terms next: civil contractors, earthworks and bulk earthworks Brisbane, once each has one strong page behind it.

✓

Google Business Profile optimised: the right categories and services, your service areas, project photos and regular posts.

✓

Your #1 positions protected: every redirect checked, so the rankings you already hold carry across.

◆ Be the answer, on Google and in AI tools

Proof gets quoted

AI tools and Google both favour the contractor whose website shows the work: real projects, licences, clear services and plain answers to the questions developers ask. Today the site shows "0 Y+" experience and no projects. Fixing that is as important for winning work as any ranking.

Project proof

Completed jobs with scope, location and photos on the service and suburb pages.

Consistent details

One name, address and phone number across your site, Google profile and directories.

Developer FAQs

Approvals, timeframes, capacity and the areas you cover, answered clearly on each page.

06 · The SEO Plan

SEO, month by month

The structure fix comes first, because every later month builds on it.

Month 1

Structure fix

Duplicate pages merged and redirected
Menu updated to the ranking pages
Homepage rewritten for civil contractors Brisbane
Placeholders and address fixed

Month 2

Quick wins

The 13 searches at #11 to 20 targeted
Google Business Profile optimised
Projects page built from your jobs

Month 3

New services

Water, sewer and pipeline page
Plant and wet hire page
First quarterly ranking review against the baseline

Month 4

Pavement & fill

Pavement and road base page
Cut and fill page
Earthworks and bulk earthworks pages strengthened

Month 5

Suburbs

Priority suburb pages rewritten with local projects
Region pages for South East Queensland
Directory and citation clean-up

Month 6

Review & next plan

Full ranking report against the 15 October baseline
Enquiries by service and area
The next six months, with the evidence for each step

07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session — Your strategy, our team

4.7

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★★★★★

"Rob explained everything in detail and the prices were very affordable."

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"Always quick to respond and they follow up on everything immediately."

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14yr

Established & trading since 2011

2,000+

Clients served across AU & APAC

40yr+

Combined director-level experience

✓

Tailor-made strategies, never one-size-fits-all packages.

✓

Simple, meaningful reports with metrics you'll actually understand.

✓

Affordable pricing for real work, done by real people.

✓

Gold Coast based, available and always responsive.

Peter Groves

Managing Director

Founder and driving force. 20+ years in digital strategy across Australia and APAC.

Rob Hickey

Director

SEO and Google Ads specialist building strategies that deliver measurable results.

Bell Thawornkul

Technical Director

Leads web development and infrastructure. Expert in performance and custom builds.

Nanthaporn Groves

Ads Marketing Manager

Manages paid advertising across Google and Meta with a data-driven approach to ROI.

◆ Inside Fresh Digital

Inside the Fresh Digital studio — Inside Fresh Digital

The Fresh Digital team at work — The Workstation

08 · Investment

Investment, in plain numbers

One monthly fee covers everything in this proposal: the structure fix, new service pages, suburb content, SEO and your Google Business Profile. There is no separate setup or rebuild fee.

Structure fix · months 1 to 4Inclusion

Duplicate pages merged and redirectedIncluded

Homepage rewritten for civil contractors BrisbaneIncluded

New service pages (water and sewer, hire, pavement, cut and fill)Included

Projects page and placeholder fixesIncluded

Setup fee$0

Monthly · from month 1Inclusion

Ongoing SEO and contentIncluded

Google Business Profile optimisationIncluded

Rank tracking on the 148 searchesIncluded

Monthly reportIncluded

SEO retainer$1,000 + GST / mo

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The bottom line. $1,000 + GST a month, starting on acceptance, covering the structure fix and ongoing SEO together.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The SEO retainer is $1,000 + GST a month ($1,100 once GST is added), payable monthly in advance from acceptance. No ranking position or number of enquiries is promised; results are measured and reported, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 15 November 2026.

FAQs

Questions you might have

Will merging pages lose the rankings we have?

No. For each service we keep the page that already ranks, move the best content from the others into it, and 301-redirect the old addresses. Google passes the strength of the old pages to the one we keep, so the #1 positions you hold carry across and the main search gets one stronger page.

Do we need a new website?

No. The site already has the pages and a structure we can work with. The fix is merging, redirecting and adding content, which is all included in the monthly retainer.

Why are the suburb pages not ranking?

They are mostly the same template with the suburb name changed, so Google has no reason to show them for that suburb. Real local projects, local detail and links to your services give each page a reason to rank.

How long until we see results?

The quick wins at #11 to 20 usually move first, within the first few months. The big searches like civil contractors Brisbane take longer because they are competitive. You get a report every month and a full review against the 15 October baseline at month 6.

Do you need anything from us?

Your completed projects and photos, licences and insurance details, your correct address, and which services you want to grow. The list is in section 04.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

09 · Next Steps

Ready to get started

Accept below

Enter your name and role and accept. It goes straight to Daniel.

Kick-off call

Up to 30 minutes: your services, projects, address and access to your website and Google profile.

Structure fix

Duplicates merged and redirected, menu and homepage updated, placeholders fixed in month 1.

Rank, refine, report

The month by month plan in section 06, with a plain English report each month.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Full name

Your role

Accept proposal ↗Enter your name and role to continue

Your key contact

Daniel Shaw

Account Manager, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the structure fix through to every monthly report.

Direct

0488 857 337

daniel.s@freshdigital.com.au

The pages are built.
Now make them
win the big searches.

A solid start, held back by its structure

Strong on the details. Weak on the big searches.

⚠ Why the big searches are being missed

The searches that bring in the work

One strong page per service

SEO, your Google profile and AI search

Proof gets quoted

SEO, month by month

Straight talking. Data driven. Results first.

Investment, in plain numbers

Questions you might have

Ready to get started

Accept this proposal

Pay to get started